So, I've avoided talking much about the so-called "death of print" here, mostly because I find the whole debate tiresome. However, said debate came home in the form of me actually seeing a blog post in my little personal social sphere that suggested this death would be a good thing and fully embracing the new era of Open Source information.
I completely disagree, but the discussion on the subject in said post seems to have died out, as blog discussions tend to do within about an hour. And so I blog about it myself.
The discussion stems from
this Crain's article, in which the Chief Executive of Dow Jones discusses Google's role in the current dire situation newspapers face, and also confesses the ways in which newspapers allowed Google to help their demise along. I agree with Hinton, on both points: Google is doing serious damage, but the newspapers started it. Unfortunately, the newspapers started it with the best intentions: they started offering their articles online, for free.
This is fantastic. One of the best things about the Internet, as I have often babbled, is its capacity to spread data very far very fast, and to put it in the hands of people who might not have seen it offline. However, this does kind of damage the newspaper's current business model; why pay for it, right? It's right there for free. God knows I don't pay for my RSS feeds from the Times or the chronicle.
Now, newspapers helped to dig this grave. And now they're in danger, and it's possible print editions will become extinct, or at least rare (possibly Print On Demand rather than running off a million copies every morning?). And that is not something I take much issue with; save some trees, leave the paper for more permanent artifacts like textbooks. I don't care if we lose newspapers in a literal, printed-object sense. What I care about losing are two things which are far more important: newspapers as a locus for journalism, and the capacity for writers to get paid for what they do.
While Hinton's language is inflammatory, Google is part of the problem, not just for newspapers but for people getting paid for content generally. Google is one of the big names spearheading the loathsome "exposure as compensation" movement that small-time publishers are getting in on, where an artist or writer's payment for their work is the privilege of being put in a magazine or on a site where people will see it. It is behavior like this that encourages people to think they can and should get everything for free, which of course has nothing to do with the companies backing this movement getting work done for free.
But even beyond my own desire to see myself and my fellow creators getting paid to create, I am worried about the dire consequences for media if newspapers die out. Alternate methods of revenue generation based around free content make perfect sense.
Dr. Horrible and
FreakAngels are my favorite examples, but those are works of fiction. They are not where we go for information about what is happening in the world right now. As outmoded as print supposedly is (and I disagree that print is the problem, it's the business of print that needs to grow up), I worry that the loss of newspapers will mean the loss of journalistic rigor.
Newspapers have fact-checking, editors, various other mechanisms to (at least theoretically) ensure that the news they publish is the truth. The trouble with the storm of free content is that it's got a very bad signal-to-noise ratio. For every blogger who is a well-trained journalist who practices good rigor you have ten LiveJournal accounts full of vitriolic sensationalism that had their code scraped and slapped up into a tasteful-looking template. At least when the New York Times makes a factual error it tends to get reported on and retracted; relying on Internet sources for our information is how things happen like TMZ.com reporting Jackson died nearly an hour early, and how
Australian news sources wind up reporting Jeff Goldblum is dead.
Print is dying because the model needs adjustment; publishers need to be looking at new ways of getting the money to pay themselves and their artists, artists need to be considering new profit models, and newspapers need to start thinking about how they'll get people to pay for their content. The print-on-demand idea could work, new methods of generating ad revenue that could compete with Craigslist, ideas that I'm sure it'd take people more brilliant than me to come up with. But this is not a simple case of survival-of-the-fittest; "free" does not making something more "fit". As a concept and delivery system, the newspaper and book industries need to survive in some form, or the adaptation to the new media is going to be a lot rougher than expected.
Paying for it is not inherently bad, and Open Source is not inherently good, any more than I am inherently a better person because I have a Master's degree or earn a salary that's above the poverty line. Open Source and Internet publishing have the potential to do great things, or to strangle intellectualism just as badly as the current outmoded model; the only difference is that these ideas are (relatively) new and shiny, which has us dazzled into excited complacency. So in that sense, Hinton was wrong to call Google a vampire.
It's more like an angler fish.
(Portions of this piece have been adapted from my comment on the aforementioned defunct discussion thread; my own writing, I assure you, is used with full permission by me, but if it looks familiar, that's why.)
Labels: media, technology