This is important.
The patronage model of artistic endeavor has periodically come up for me, oh, since I first considered the idea of being paid to tell stories; I used to joke, in my most rejection-spackled, miserable moments, that I should email Bill Gates and ask him to pay me to write. And Ms. Palmer's success has me thinking maybe we're coming up on a resurgence of the patronage model, as Ms. Howard suggests: that maybe technologies like Twitter, Facebook, MySpace, and PayPal and PayPal-like systems will allow for fans to actually directly pay artists. Not merely on a piece-by-piece basis—not $10 for a book, $30 for an art print, $20 for a movie, but to actually create, via donations, a fiscal support network for the creators they love.
Now, the patronage model has its problems; as is often stated, controlling an artist's purse strings also meant that sometimes the artist could be turned into their patron's catspaw. I can imagine, say, my doctor being annoyed that the story he helped pay me to write says something negative about Kaiser Permanente; or the Senator who put a thousand dollars in my pocket wanting me to not deconstruct Washington politics quite so scathingly. And of course, there is the simple fact that Amanda Palmer made that nineteen grand partially because she is Amanda Palmer, and did put out that amazing, Ben Folds-produced album; without the fame she has from the album that has earned her nothing, it's likely her followers on Twitter would not be so numerous and therefore that the people watching her attempts to earn her rent would not have enough people among them who can afford to help.
Of these two issues, the former is the less immediate. The trouble with the patronage model stemmed, to my mind, from a distribution of wealth: using social media as one's personal Lorenzo di Medici, one obviates some or all of the possible political leverage those donations provide. Now at that point the donors could start arguing, against what Neil Gaiman has said, that the artists now really do owe them something; but the hope is that the money would make the artist produce more of the work they want to produce, resulting in higher quality, tighter production schedules, etc. However, possible influence, still a major flaw in the plan.
The latter issue is one I've been discussing lately, and it ties into something I really can't address in this same blog post: the fate of current media and the possible death of the publisher. As it stands, I think that Amanda Palmer (and my favorite example, Joss Whedon's Dr. Horrible project) are examples of how I expect to start seeing networks, record labels, and marketing firms to be used: as springboards for one's own self-published career. The album and subsequent campaign and touring gave Amanda Palmer the fame to make money off Twitter; Mutant Enemy's network productions put Joss's name on the map boldly enough to get the DVD sales Dr. Horrible needed.
I really think we are coming up on a dismantling and/or rewiring of the current system; on an era of creator-owned content, of greater cultural cross-pollination, of a new publishing and a new journalism. I'm just trying to figure out what shape it'll take; and perhaps more importantly, how to cash in and become ultra-mega-famous, so I can laugh at all you plebeians from my throne of money.
Labels: media, technology, the book world
