I wonder. Specifically, I wonder about the distribution of entertainment media.
Joss Whedon, master that he is, showed us via
Dr. Horrible's Sing-Along Blog that a creative work can be distributed via the Internet, free, and yet still break even (if not profit) from sales of that creative work in other media. Warren "Hyperlink Terrorist" Ellis is doing something similar with
Freakangels, distributing the comic for free online but garnering revenue via trade paperbacks. And then of course there are the multitude of webcomics and entertainment sites--
Penny Arcade,
Questionable Content,
Homestar Runner--that manage to provide for their creators purely through merchandise and advertising. All this gives me some hope that self-published, creator-owned content really is viable now; that an artist or a writer could make some, if not all, of their income via this sort of model.
So really, I guess this is less about self-publication as that term is usually used, and more about the use of the Web as an alternate means of distributing media that has been controlled by the facilitators and distributors (publishing houses, record labels, what-have-you). It seems like it is getting to a place where this is really viable, and where companies are beginning to look long and hard at the issue.
A part of me wants to try it. And a part of me doesn't.
Don't get me wrong: succeeding in this way would be welcome relief. It sounds so nice after the rejections, the editors, the hoop-jumping, the little song and dance that is any creator's effort to get themselves noticed and funded and God help us actually able to spend their time and energy wholly on the business of
creating. But then there's the stubbornness, and doubtfulness, and fear.
Ellis and Whedon have advantages I don't: they're famous. Joss Whedon's creations have fanboys before they're anything but a rumor on SciFi Wire; Ellis could scrawl outlines on napkins and make a profit. And
Penny Arcade is a media juggernaut—they are a part of the nerd zeitgeist in a way that I could only pray for. They have built-in P.R. machines, Internet enclaves that will rush to digest whatever they put out if for no other reason than to say they were there first. I'm lucky when one of my blog posts generates a comment.
Then there is the stigma of self-publication, not unique to novels, but certainly endemic. The combination of Internet self-publishing scams and abysmal fan-fiction communities means that anyone who isn't going through the "accepted" channel of a magazine publishing house, and thus through a gauntlet of slush piles and editors and other systems for filtering out bad taste, is almost inevitably going to be judged more harshly, if not dismissed outright; and the usual methods of getting attention to a web original like this (banner ads and the like) are just going to drag them down further.
And finally, there is the dogged desire to stay the course; the feeling that being published via the "usual" route will be in some way a victory, a validation of my capacity to produce "real art"; and there is the simple love of the symbolic content of seeing my work in print, of having real paper in my hands with real ink shaped into my words, an artifact I can touch and hold up and smell and, maybe if I'm lucky, put my signature on. This is partially about a need to be vindicated in my struggle and partially about a fear of the roulette wheel that is trying to succeed on the Internet, and it is born of very little reality, given my constant complaints about the low quality of some of the books being produced.
But then there's
John Dies at the End, linked in the sidebar; David Wong is best known purely on the Internet (as the progenitor of this and the term "monkey sphere", and of course his editing work on
cracked.com), but this book appears to have been a cult success. So it is doable; there are companies that will publish you after a web publication (though a cursory search suggests J.D.A.T.E. is not still up for free on his site, which may be contractual); and people will take Web writing seriously. So it comes back to stubbornness, and the fear of taking that big, bold step straight into a thirty-foot drop.
All this is to say that I am considering the idea, and researching it, and wondering how best to get my name out there (on top of the now-mandatory monthly submissions). All this is also to say that I may have a new project brewing, with multiple levels of utility and at least one level of entertainment. In short: stay tuned.
Labels: copyright, writing process